Also worthing a browse is the summary of the conference Communicating the Future: Best Practices for Communication of Science and Technology to the Public, held March 2002.
Just a taste: "Commercial communicators study their audiences extensively, and now that more non-profit institutions are communicating directly to audiences, rather than through intermediaries such as journalists, public affairs specialists need to study their intended audiences as well".

Very significant papers on evaluation of science communication programmes by Toss Gascoigne and Jenni Metcalfe, Australia. Browse the Papers section at Econnect.
There you find The evaluation of science-based organisations’ communication programs.
From the 6th International Conference on Public Communication of Science & Technology there is Why do governments spend money on national programs of science awareness?

Just spent my weekend over a very interesting study edited by Luke Georghiou, John Rigby, Hugh Cameron (PREST): Assessing the Socio-Economic Impacts of the Framework Programme.

I am very pleased with the prompt answers I have received following the PEST control project presentation. Many thanks to Professor Mariano Gago, Baroness Susan Greenfield, Dr Vassilis Koulaidis, Professor Colin Blakemore, Lord Jenkin and Lord May.

Hello again.
I have arrived to SPRU, Brighton, UK, and I am settling in.
Next week should update the blog.

Today is the opening of the exhibition "Engenho e Obra", on the Engineering in Portugal over the 20th century. Until the 2nd of March in Cordoaria Nacional, Belém.